Completing a bachelor’s degree in Illustration laid the foundation for my creative journey, instilling in me a deep understanding of visual storytelling, composition, type, and the use of colour theory. This allowed me to explore a wide range of techniques such as traditional drawing, printmaking, and digital illustration which resulted in the refining of my personal style.

Booklet showing front cover and inside pages. Community & Tourism page is shown, and a picture of a boat is used. Created by Louise Keddy for Major project

However, it wasn’t until pursuing a master’s degree that I focused more closely on branding and visual identities. Here I learnt how illustration can serve and become a defining element of a brands identity. The array of outcomes created for my major project shows my dedication to creating content that supports causes that are affected by societal or environmental change. Through the use of collaboration, I have been able to produce a collection of products that all bring awareness to the same cause, of protecting and supporting the Broads National Park.

A kingfisher enclosed in a circular shape flying across, with the words The Broads National Park beside it. Created by Louise Keddy for Major project.
Screen-printed cotton tote bags hanging from tree surrounded by green foliage. Iconography design on front of tote bags. Created by Louise Keddy for Major project
A metal sculpture set in three separate parts, showing different species from the Broads National Park in different steel materials.
A social content clip that has illustrations of wildlife present at the Broads. Created by Louise Keddy for Major project
Open and view content in lightbox