Throughout my time at university, I have learnt to use insightful research to create a core idea that clearly communicates with the intended audience, allowing me to compile a portfolio of brand identity and advertising campaign work that focuses on idea led strategy. As a designer I have always concentrated on filling my portfolio with design for good projects, from targeting misunderstood or forgotten audiences to sustainability.

I have always been a creative person and therefore have found my time on the BA (hons) Graphic Communication course has allowed me to do it all, from Design to Photography to Illustration, providing me with a well-rounded portfolio of projects and skills. Through both individual and collaborative projects, I have explored these passions and techniques to create design work that functions with the focus of creating clear lines of communication to specific target audiences to provide better experiences and relationships.