George Dunster
BA Interior Design
The LUCID Pavilion embodies a seamless fusion of automotive innovation and architectural elegance, serving as a dynamic showcase for the brand’s debut in the UK market. Drawing inspiration from the sleek contours of LUCID’s EV cars, the pavilion’s canopy structure mirrors the fluidity and aerodynamic design ethos of the vehicles themselves. Curved lines and futuristic materials create an inviting space that intrigues visitors and reflects LUCID’s commitment to cutting-edge technology and sustainable mobility.
My signature project exemplifies my passion for the automotive industry and commercial design. It allowed me to integrate my design language, characterised by sleek, aerodynamic aesthetics. Through this project, I explored my interests in advanced materials and automotive technologies, crafting a visually appealing and commercially viable solution. This outcome showcased my skills and commitment to blending artistry with practical, industry-focused design principles.