I am a graphic design graduate mainly interested in visual identity but also keen on packaging and any other forms of creativity necessary to deliver the idea. As a designer I understand how important it is to gain insight from the unique sales points of a brand and audience opinion. From this knowledge I like to find unique and memorable ways in which I can interpret this visually. I am capable of using Adobe Creative Suite but I understand the importance of physical art and the personal imperfection it lends to design – especially in a time where AI technology is advancing at such a rapid rate.

BA Graphic design work by Hazel Campbell depicting the Timpson brand as a multitool with arms instead of tools. Each arm holds an item to represent a service.
BA Graphic design work by Hazel Campbell. The anthropomorphised multitool is depicted on a keyring, a van, a big and a smaller bag.

I understand that my ideas and interpretations are valued in the design world, so I have fun with it and avoid assumption or repetition of generic or mundane. I do, however, try to keep myself grounded through feedback and constructive criticism from both professionals and non-professionals.

BA Graphic design work by Hazel Campbell showing animations of arms moving as tools on a multi-tool.
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BA Graphic design work by Hazel Campbell depicting a storefront with a having hand sign, a sign hanging from the ceiling and a very large sign in a city clearing.
A series of soft drink cans which had to have: black and white stripes, design on front and pre-existing logo. I illustrated a series of flavoured, unique Artisans (builder, welder, bee-keeper and surgeon.) This concept can expand, as there are many distinct artisans to draw inspiration from.