Nici Hodgson
BA Graphic Communication
I’m a Graphic Communication graduate passionate about motion graphics, branding, and campaign work. Throughout my degree, I worked on live briefs with Conran Design Group and Weirdo, as well as competition briefs such as D&AD, both collaboratively and independently. These experiences honed my communication, teamwork, and problem-solving skills.
Beyond my academic projects, I gained valuable experience through branding and campaign work for the university’s newly implemented ‘You Report We Support’ system, which helps report misconduct and provides support. Working on this project taught me about adapting to client needs, managing deadlines, and presenting effectively.
I have a deep interest in the psychology of design and its influence on emotions and purchasing decisions. This led me to write my dissertation on neuromarketing, aiming to gain insights to integrate a more strategic approach in my design work. I strive to create impactful designs that resonate and drive action.