I am a multidisciplinary designer with a passion for branding, motion and campaign design who thrives while crafting vibrant, playful and unexpected visuals that resonate deeply with a variety of audiences. Throughout my university experience, I have developed my interest in the research component of the design process, and I find fulfilment in working with strong insights and transforming them into compelling design narratives. Within my projects, I love to tell a story by working with illustrative elements and motion, finding clever structures for copy, and using eclectic and standout colour schemes.

3 poster designs by Rachel Cramp, from left to right, one with copy stating “Every yarn deserves a second chance”, one showing a graphic pattern inspired by purl stitches, and one with copy stating “rip it, reknit it”.
Billboard design by Rachel Cramp, with copy stating “build trusting connections with Bumble”, with the ”sting” at the end of the word trusting emphasised in 3D and a subtle yellow gradient background.
Motion Poster design by Rachel Cramp, with copy stating “goodbye to grey” with blue flower illustrations blooming through it.
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Grid of static and motion elements summarising the brand identity design for Frogfest by Rachel Cramp.
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Leaflet design by Rachel Cramp, with a front cover title stating “go and grow” and colourful floral illustrations blooming around both that and the internal typography.